So who fancied Nina Persson from the Cardigans when they were younger? Come on hands up... Everyone, yep, boys and girls, corrr how she made Romeo and Juliet cool again.
You might ask then, why hasn't someone taken her sexy Scandinavian tones and added them to their track for a while.
Well (and i'm guessing you can probably see where I'm going with this) Primary1 has done exactly that on the wonderfully crafted track The Blues.
Mixing Nina's sweet late-90's huskiness with Strokestyle driving bass and synths coming out of their floral smelling ass, the tune is lovely stuff.
This analogy does the artists other work a disservice though. The simplicity of this track is certainly alien to the rest of the Primary1 output.
Checking out 'Radiates' will have Hot Chip fans salivating out there that someone is moving their genre of electro dance forward with some awesome bass, that'll make you wee a little, blinding synths that burn your pupils with treble, and vocals that remind me of Bowie in his Ziggy days... although probably not as high brow even though i do enjoy the usage of the lyric 'Super bright hardcore, shadows rule the dance floor'.
All i'll say is those of you expecting to spend most of your weekend at Glasto this summer wearing neon will definitely be moving to the polyphonic beat of this track in Dance East or Fields of Avalon. Those more in the know will have already heard it blaring out over the last 6 months but it's a track designed for summer.
The man behind it is Joe Flory and unlike many of his counterparts, he actually has a major label deal with Atlantic and is currently working on his first album. He'll be touring with Ellie Goulding in the run up to the festival season and this will compliment Goulding's popelectric sensibilities perfectly. In fact it might boost her credibility further as Primary1 innovates and she continues as poster-girl for elctropop.
Check out his MySpace but also click to hear his home demos album Mess Detectives. Very chilled, very accomplished and a nice breezy summer vibe to play out of your ancient ghetto blaster round the festival campfire come June.
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