Another cracking press event at Liberty and another top notch collaboration.
Their commercial and artistic twinning with Parisian concept store Merci is the perfect combo and cements them as the first port of call for trend spotters in London.
Anyone who hasn't been to the Merci store in Paris, well you bloody should, it has to be the chicest store in the chicest of cities and, in Liberty, probably has it's sister location in London.
When you arrive at the shop in Paris, through it's gateway and off the main boulevard, the clean fascia, landscaped entrance, well, it's like walking into a scene from 'A Year in Provence' but for the 21st century. Decidedly French, this concept store is a philanthropists dream, the most decadent charity shop in the world, turning a huge hunk of it's profits over to charity.
As well as featuring some of the biggest designers in the world, they have now worked closely with Liberty to bring an amazing floral selection of home accessories, female fashion and pretty outfits for your little girl.
As you may have guessed by now, it makes even grown men get a bit soppy...
Checking out the range with the girlfriend, I was all like "ooooh we must get one of these cushions... ahhh, reusable Liberty napkins, how wonderful... wouldn't my neice look lovely in this... (and) this floral suitcase would be a wonderful storage box."
I've already bastioned the floral Fred Perry range coming out this Spring at Libs but i really think the summer is the dawn of the floral in men's fashion and this selection of design pieces gets that metrosexual vibe perfectly.
In basic layman's terms, it's top quality unisex chintz, and I like.
It is also a vital collaboration that brings Paris and London closer and closer in the fashion world, which can only be a good thing. The travel links and the similar artistic sensibilities between artists here in London and Paris are growing day on day.
Many of my friends in bands, DJ's and artists are more regularly playing and exhibiting in Paris and the post-teen generation are seeing it as a second home, amazingly, probably for the first time.
It seems obvious, but not enough of us do it, get over to Paris, gen up on your French, particularly your Parisian lilt and continue the revolution. Vive la Franglais!
(check out this excellent website for must sees in paris and more on the Merci store)
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